About us
We help earthmoving fleets coach every operator.
TrackOps CoachAI was founded by construction operators and data engineers who saw a gap: fleets had telematics, but no objective way to turn that data into better operators. We built the platform we wished we had.
Operator-first
We coach operators, not surveil them. Every feature is designed with the person in the cab in mind.
Built for the jobsite
Our founders come from construction. We know what works at 6am on a haul road and what doesn't.
Fleet-friendly
We integrate with the telematics you already pay for. No new hardware, no rip-and-replace.
Our mission
Every dollar a contractor spends on fuel, maintenance, and rework traces back to an operator decision. We believe every operator deserves daily, fair, objective feedback — and every fleet deserves the productivity gains that come with it.